How the Outlander Drove Mitsubishi Into Its Best Year Since 2019
Mitsubishi Motors is making a strong comeback, marking 2024 as its best sales year since 2019. With total sales of 109,843 units, representing an impressive 25.8% increase over 2023, Mitsubishi has firmly reestablished itself as a key player in the automotive market. Leading this resurgence is the Mitsubishi Outlander, the company’s flagship three-row crossover, which has proven to be the cornerstone of its success.
Outlander: The Star Performer
The Mitsubishi Outlander accounted for nearly half of the company’s sales in 2024, with 45,253 units sold. This underscores its position as Mitsubishi’s most popular model and a favorite among consumers in the competitive crossover segment. The Outlander Plug-In Hybrid Electric Vehicle (PHEV) variant also contributed significantly, with 6,975 units moved. The PHEV’s combined output of 248 horsepower and an EPA-certified electric-only range of 38 miles make it an appealing option for eco-conscious buyers.
This surge in popularity bodes well for the upcoming refreshed 2025 Outlander. Set to feature subtle design enhancements, a more refined cabin with Yamaha sound, and potentially more advanced technology, the new iteration is expected to build on the momentum of its predecessor. While it’s unclear if any powertrain changes will be introduced, the current lineup's 2.5-liter engine and PHEV system have proven themselves as solid performers.
A Strong Showing Across the Lineup
The Outlander’s success is part of a broader trend for Mitsubishi, with every model in the lineup posting gains:
- Outlander Sport: 15,125 units sold, up 120 from the previous year.
- Eclipse Cross: 12,724 units sold, a notable increase of 2,800 units.
These models have maintained their appeal despite not receiving significant updates in recent years, highlighting Mitsubishi’s ability to deliver value in a highly competitive market.
The Mirage: A Surprising Winner
In an era where compact and subcompact cars are regaining popularity, the Mitsubishi Mirage emerged as the biggest winner in 2024. With sales soaring from 13,219 units in 2023 to an astonishing 29,766 units in 2024—a more than 100% improvement—the Mirage defied expectations. Its affordability, being one of the last vehicles sold in the U.S. for under $20,000, played a key role in its success.
However, this triumph is bittersweet. Mitsubishi has confirmed that production of the Mirage has ended, making its 2024 sales performance a swan song for the budget-friendly car. The Mirage’s departure leaves a gap in the market for accessible and economical vehicles, especially as demand for compact and subcompact vehicles has surged to over 25% of total U.S. sales.
The Market’s Shift: Hybrids, Plug-Ins, and Affordable Options
Mitsubishi’s record-breaking year comes amidst significant changes in consumer preferences. While the market has seen a growing acceptance of hybrids and plug-in vehicles, there’s also a resurgence in demand for affordable cars. Mitsubishi’s lineup, which balances innovative hybrid technology with cost-effective options, is well-positioned to capitalize on these trends.
As other automakers reconsider their all-electric strategies in favor of hybrid and plug-in hybrid solutions, Mitsubishi’s success with the Outlander PHEV demonstrates the brand’s ability to meet the evolving needs of today’s buyers.
Looking Ahead: A Bright Future
Mitsubishi’s strong sales performance reflects growing consumer confidence in the brand. With rumors of a potential Honda-Nissan-Mitsubishi merger on the horizon, the company could benefit from even greater resources and shared technology in the future. The anticipated updates to the 2025 Outlander and a renewed focus on affordability and hybrid technology suggest that Mitsubishi is prepared to sustain its momentum.
For consumers, the time to act is now. With the Mirage exiting the market and the Outlander continuing to impress, Mitsubishi’s lineup offers something for everyone. Whether you’re seeking an economical small car or a versatile three-row crossover, Mitsubishi’s 2024 lineup has proven its ability to deliver quality, value, and innovation.
