Ford's Power Promise: Free Home Charger with Every EV
Ford is driving the future of electric vehicles by making it easier for customers to transition to EV ownership with an exclusive offer. From October 1, 2024, to January 2, 2025, Ford will include a complimentary home charger and professional installation for those who purchase or lease a new electric vehicle (EV). This exciting incentive is part of the automaker's Ford Power Promise, which aims to simplify EV ownership and enhance the customer experience.
What Is the Ford Power Promise?
The Ford Power Promise is a new initiative designed to help customers seamlessly switch to EVs by addressing a key concern: charging. With this program, Ford not only provides a free home charger but also covers the cost of professional installation. In addition, the Ford Power Promise includes 24-hour support and roadside assistance, ensuring that EV owners are never left stranded if they run out of charge or encounter technical issues.
Free Home Charger and Installation
Customers who buy or lease a Ford F-150 Lightning, Mustang Mach-E, or E-Transit cargo van between October 1, 2024, and January 2, 2025, will receive a complimentary Ford Charge Station Pro. This top-of-the-line home charger, valued at $1310, offers advanced features like bi-directional power, allowing EV owners to use the stored battery power from their vehicle to provide electricity to their home in the event of a power outage. The charger is an SAE Level 2 model, delivering up to 80 amps and featuring a CCS-type port for faster and more efficient charging.
Ford understands that not all customers own homes where they can install a charger, so the automaker is also offering a $2000 credit for those who live in apartments or other locations where home installation is not possible. This ensures that all Ford EV customers can benefit from the program, no matter where they live.
Professional Installation
As part of the Ford Power Promise, installation will be handled by professionals, taking the hassle out of setting up a home charging system. This means Ford EV buyers won’t have to worry about finding an electrician or navigating complex electrical systems. Ford will ensure that the installation process is seamless, so customers can focus on enjoying their new EV.
24-Hour Support and Roadside Assistance
In addition to the complimentary home charger and installation, the Ford Power Promise includes 24/7 support for EV owners. Ford has set up a dedicated service that allows customers to text a live advisor any time of day or night for assistance with their EV. Whether it's troubleshooting charging issues, vehicle performance questions, or general support, Ford’s team is always available.
The program also includes comprehensive roadside assistance. If a customer’s EV runs out of charge or breaks down, Ford will send help. The roadside assistance service will pick up the customer and their vehicle, taking them to the nearest charging station or dealership to get back on the road quickly.
Why Ford Is Offering This Program
The transition to electric vehicles comes with unique challenges, especially when it comes to charging. Ford recognizes that many potential buyers are concerned about the cost and complexity of installing home chargers, and the Power Promise directly addresses these concerns. By offering free chargers, installation, and ongoing support, Ford is making it easier for customers to choose an EV with confidence.
This initiative is part of Ford’s broader effort to incentivize EV adoption as the company continues to expand its electric vehicle lineup. The goal is to remove barriers to EV ownership, providing customers with the tools and resources they need to make the switch seamlessly.
How to Take Advantage of the Offer
To take advantage of the Ford Power Promise, customers simply need to purchase or lease a new F-150 Lightning, Mustang Mach-E, or E-Transit cargo van between October 1, 2024, and January 2, 2025. After the purchase, Ford will arrange the installation of the Ford Charge Station Pro at their home. Those who don’t have access to home installation can still benefit from the $2000 credit, which can be applied toward public charging solutions.
Ford is taking significant steps to make electric vehicle ownership easier and more accessible. With the Power Promise, new Ford EV buyers can enjoy the convenience of a free home charger, professional installation, and ongoing support, giving them peace of mind and confidence as they join the electric revolution. This limited-time offer is a smart way to incentivize EV adoption while providing tangible benefits that enhance the overall ownership experience.
